A Page From The Founder's Diary...

Once upon a time, I was haunted by a crazy idea that would not go away.  The idea was a real nag.  It nudged me, pushed me around and, unless I did something with it, promised to somersault till my brain spun! 

So I sought advisers, mostly seasoned naysayers who I hoped would chase the idea right out of my head.  But no sir, no such luck for me.  Instead, as time passed, the idea slowly germinated, took root, grew blossoms and sang “not going away, here to stay, claim me.”  With no choice left, I gathered the blossoms, held them close to my heart and Bookworm Central, and the passion for “growing fine minds” was born!

Now, years later, I have a deeper understanding of this “pest of an idea”.  Good, bad, fair or ugly… however it may have appeared at the time, today I know that inspirations that originate from the deepest recess of our hearts, are oftentimes steeped in strong beliefs and rooted in clear philosophies.

Our motivations, and resulting actions, arise from values that are silently assimilated over the years.  When these concepts are irrigated by the purest intent to not just serve today but also look forward to an even better world tomorrow they then take on a form and a life of their own…such is the story of the little idea that became Bookworm Central. 


And so the work that started with one lone frolicking idea, over the years, has become a playground for other similarly indomitable creative outbursts.  The shared aims of all the ideas that take root here at Bookworm are inspired by one and one motivation alone – connecting children with good, meaningful books.  The hope is that the quiet introspection time that reading allows will provoke thought, spark imagination and help our children assimilate thoughts, gather ideas and build positive character traits. Attributes which will not only serve them well in their future, but also positively impact the world at large.

In the present, both in my mind and at Bookworm Central, there is no room for languor – the vigorous, energetic, lifelong commitment to spreading the love for books, reading and learning keeps the ideas coming and us hopping.  For the Bookworm team, the possibility of being a part of happy endings for all our children makes taking on and tackling every feisty idea worthwhile.  Embedding the love for books and reading in the lives around us are gifts which vow many “happily ever after” moments.

Looking forward to a brilliant tomorrow, here’s to our children and to keeping them reading, learning and thinking!

Radhika Bajaj

Our philosophy

We believe that good literature has the power to provoke thought, spark imagination, and shape character. It reinforces the concepts essential to civilized society: courage, compassion, integrity, goodness and gratitude. Books bring these gifts to life, helping children develop inner resources that can be drawn upon throughout their lives.


“With Bookworm as our Book Fair vendor, I know the selection of books will be high quality in every regard.In fact, I feel confident enough in this to allow Norwood Middle School students to count any book purchased at our Book Fair as part of their summer reading requirement.” Sue Gail Spring, Head Librarian, Norwood School
“Bookworm consistently offers our students an outstanding selection of quality literature. What other company previews each and every book in its collection?” Karen Kelly, St. Mary’s Catholic School, Alexandria
“We hear time and time again from parents and teachers that our fairs provide an excellent selection of quality books, both fiction and non-fiction. Valerie Van Note-Kreider, Bookfair Coordinator, Nysmith School
“The thing I appreciate most about Bookworm(besides their excellent staff and excellent responsiveness) is that we can almost customize our bookfair to suit the needs of our students, teachers and parents.” Jeanne Rucks, Wolftrap ES, Vienna VA
“Staff, parents, and students were all impressed and in awe of the quality and selection of books on offer. There was an excitement and buzz about the school all week. Children running to me with checks, reporting back to me that they had already finished the book they bought the day before, and often parents popping in more than once to purchase…. the POS system was a breeze. I trained different volunteers every two hours, each day, and it was very manageable to everyone.” Kristin Teeters, Librarian, British School of Washington